#ISBFX - Time to Party (and other news)
Like the beautiful new logo? Hit me right in the tear ducts when I first saw it. Yet again, Andy hits all the right notes….
Here in the #ISBFBatcave, July means we're moving swiftly towards launching tickets. And plans taking shape. But no planning could have prepared us for what landed just over a month ago.
We've only gone and found ourselves in a flipping book!
I recall bumping into Laura whilst sat outside a brewtap during Block Party last year. She mentioned that she was drafting a book about Beer Festivals and would like a chat.
To be honest, it was lovely to bump into her, but I thought nothing more of it.
Until just over a month ago.
Over 3 pages (and some lovely words from Daisy Turnell - Tipple Marketing & Mark Welsby - Runaway Brewery) she's pretty much nailed what our little event is about…. To quote Daisy
“ISBF is one of those places where you go in as a customer and leave as a friend… “
and Mark….
“… for me, it's the combination of its DIY ethos, carefully considered curation, inclusivity and strong sense of community which sets it apart…..
... the way (they) manage to achieve all of those things, in one place, over one glorious weekend once a year, means it's a rare thing - a beer festival with real soul!”
Coming from people of integrity, for whom we have the utmost respect, those pages knocked me sideways.
Leaving aside the incredibly flattering 3 pages, Laura has documented the evolution of Beer Festivals over half a century, from the first multi-day event at Cambridge in 1974, to the likes of our homegrown thng.
It's an excellent read. Go check for yourselves…. Click here…
That was a most pleasant surprise. What was also a pleasant surprise - and a most welcome one - was to welcome Tipple Marketing into the #ISBFFamily.
Talking to Amelie and Daisy made me believe that I could let go of - outside Collab Brewdays - what became one the most intense and stressful roles. Social Media & publicity.
It's an absolute pleasure to hand them over to some very talented people who (unlike me!) most certainly know what they're doing. Learning to let go is a difficult thing for me, this is my baby. But they have made it so very easy.
They’re so welcome. And I (Jim) am so grateful!
I've been fairly quiet in the #ISBFBatcave whilst I adjusted to a new work pattern (and a new entry to our - personal - family) but there has been quite a bit of planning in the background.
Lots of collab brewdays already organised - including some personal (Jim) bucket list ticks - and several still having dates arranged. Can't WAIT to share the details!
Whilst I'm here, we still have a limited no of beer/cider Sponsorship opportunities (6) left.
Sponsorship costs £90. For which, each sponsorship attracts 2 tickets, £10 tokens with each ticket, glassware, programme and the immense gratitude of both the #ISBFFamily a and our partner charity, Start Inspiring Minds.
If you'd like to join us, click this link.
We'd love to hear from you.
Finally, we have a tradition at ISBF.
Every August, since 2016, we have a ticket launch party. And this is a tradition worth maintaining.
So. On Sunday 10th August, we're having a get together at the beautiful Marble Arch.
Tickets are FOC. And exceptionally limited.
By joining us, you get first knowledge of the line up on the bars, the GUARANTEED chance to grab tickets to the sessions of your choice AND (most importantly) you get to meet up with the friendliest group of people - and me :-)
It's just like a gathering of friends you know and some that you may not have yet met.
(There might even be the chance to grab a t-shirt unique to this launch bash! If I pull my finger out….)
Fancy joining us? Click this link….
At #ISBFX, it’s time to get busy. More news soon, including Collabs, side events and SO MUCH MORE!
Back Soon.
Be Kind To One Another.
Jim x